With over 50 years of experience working with outstanding healthcare and consumer companies, we have acquired extensive knowledge in marketing and business strategy, including brand strategy, business redesign, flawless execution of website designs, new product and service launches, direct-to-patient campaigns, and bold omnichannel brand experiences.

The common thread across all the experiences in our portfolio is that we collaborate with brands that share our passion for making people healthier, happier, or, better yet, both.

Research has proven time and again that brands that move beyond mere “transactions” to truly connect with the heart and soul of their customers gain greater market share, achieve higher profits, and enjoy positive customer evangelism.

We have partnered with some of the world’s most esteemed brands, leading projects that encompass global omnichannel marketing campaigns, website redesigns, product and service launches, visual brand identity refreshes, and sales funnel optimization to investor strategy. We leverage both qualitative and quantitative data, along with decades of experience, to reveal the “magic” within each client’s brand and craft brand experiences that resonate with target consumers. We would welcome the opportunity to discuss how we can foster deeper emotional connections for your brand as well.

Patients are taking a more active role in their healthcare decisions, often researching options before contacting a physician. This makes direct-to-consumer (DTC) marketing vital for healthcare companies. Success depends on strategies like social media, partnerships, data insights, email campaigns, loyalty programs, and targeted ads. Equally important is aligning physician marketing to build trust and secure endorsements, which are key to patient confidence.

Balancing DTC and physician marketing is our specialty. With decades of proven success, we’re ready to help your brand achieve exceptional results.

Life sciences marketing demands expertise in navigating the diverse personas involved in each purchase decision—physicians, health systems, payers, employers, and patients/consumers. Understanding the interplay of decision-making across these groups, how trust and endorsement are built, and what drives each persona to act is essential.

At Wheel+Dow, we partner with innovative medical device, medtech, diagnostic, life sciences, and pharma companies to craft and execute data-driven marketing strategies that effectively engage and motivate key stakeholders. We’ve developed nationally recognized patient and caregiver programs, as well as digital health platforms, from the ground up, bringing deep expertise in patient-centric solutions and data analytics to every project. Let’s discuss how we can do the same for you.

Building a strong health system or healthcare non-profit brand is challenging due to the multitude of stakeholders involved: physicians, payers, patients, caregivers, administrators, and donors — each of whom has unique needs and desires. This complexity often results in confusing or inconsistent messaging about the brand’s value, in an attempt to appeal to everyone.  

At Wheel+Dow, we have boots-on-the-ground experience building nationally recognized non-profit and for-profit brands in healthcare and navigating the intricacies of balancing the complex needs of multiple constituents. With over 50 years of combined business and marketing expertise, we’ve guided numerous brand challenges and can help your organization achieve clarity and greater impact as well.

Partnering with Wheel+Dow gives Incubators and Investors confidence that their portfolio companies can achieve faster, smarter growth. By providing centralized marketing expertise, we are able to create economies of scale and deliver a level of expert marketing support that is typically unobtainable for early stage companies. This enables us to position emerging companies for success while enhancing our incubator and investor partners’ reputations as leaders in innovation.

We craft compelling brand narratives and campaigns that drive results, whether that be connecting with patients, physicians, health systems, payers or employers, or raising capital or positioning for an exit. Learn how Wheel+Dow can support your portfolio members/companies in achieving faster, greater success through centralized marketing expertise.