Where strategy meets soul.
We are part business brain. Part creative soul. 100% human-first
We work with the visionaries.
Founders and leaders out to disrupt, scale, and change lives for the better.
Memorable brands are built on emotional precision, not operational velocity.
That’s where JourneyIQ™ comes in. Our proprietary approach to brand building connects the dots between audience insight and execution—blending decades of experience, business rigor, AI, and a human-first mindset to shape brands people don’t just buy, but champion.
We help consumer health and wellness
brands.
We help empower people to live, learn, and thrive.
We help non-profits and mission-driven companies.
We help incubators and investors.
We help consumer health and wellness brands clearly differentiate and articulate their value proposition with physicians, patients, payers, employers, and investors.
We help impact-focused brands uncover and express what makes them extraordinary—so they can grow faster, build loyalty, and empower people to live, learn, and thrive.
We help non-profits and mission-driven companies evolve their value proposition and brand experience in ways that deeply connect with the people they serve.
We help incubators and investors drive growth for their portfolio members and companies by astutely navigating the complexities of healthcare and consumer adoption.
SERVICES WE OFFER THAT HELP OUR CLIENTS PROSPER:
Strategic Foundation Building
Our rigorous and revealing brand strategy process is a proprietary methodology we call CoreIQ™. It reveals the art of the possible, guiding leadership teams in clarifying their business potential while infusing fresh, data-driven and ROI-grounded perspective. It’s designed to clarify positioning, surface untapped opportunities, and align teams around a bold, shared strategic vision.
- Research
- Growth + White Space Strategy
- Brand Planning
- Regulatory + Claims Strategy
- Business Case/ROI Analysis
Brand Opportunity + Positioning
Our journey-led strategy work uncovers where your brand has the greatest opportunity to lead and shine, and how to connect more meaningfully with the people who matter most. BrandIQ™ is designed to reveal emotional and behavioral drivers, identify unmet needs and moments of influence, and define a positioning that earns trust and drives growth.
- Audience ID + Personas
- Customer Journey Mapping
- Value Proposition
- Brand Personality + Positioning
Verbal Identity + Brand Expression
VoiceIQ™ is our comprehensive approach to brand identity—verbal and visual. We bring your brand to life through the power of language and design, creating a voice that’s unmistakably yours and a visual system that reinforces it at every touchpoint. From messaging architecture and tone of voice to typography, color, and design elements, VoiceIQ ensures your brand communicates with clarity, consistency, and emotional resonance across audiences, channels, and moments that matter.
- Brand Naming & Tagline
- Brand Manifesto
- Brand Messaging
- Visual Brand Identity
- Clinician–Consumer Alignment
Activation, Execution + Impact
Our IgniteIQ™ process is where strategy comes to life and where we move from insight to action—translating brand foundations into launch plans, creative briefs, sales tools, and more. Then we measure what matters, optimize with purpose, and ensure we’re moving both markets and hearts.
- Go-to-Market Planning
- Creative Brief Development
- Omnichannel Strategy + Orchestration
- Sales Enablement
- Investor Storytelling
- Website UI/UX, Design + Development
- Campaign Optimization
- Brand Health Tracking
Human-First Mindset
Human-first means putting the lived experience of people—patients, customers, employees—at the center of everything you design, build, and communicate. It’s about starting with your target customers, rather than internal priorities, and designing from that lens without losing business focus.
Real connection comes from understanding what’s at stake and designing every part of the brand experience around it. This mindset shapes strategy, structure, and story—and it’s how transactions turn into trust.
Here’s how we bring it to life:
- Journey mapping that captures emotional and behavioral nuance
- Messaging informed by deep audience insight and lived experience
- Brand voice that respects context and builds confidence
- Creative strategies that reflect lived experience
- Design briefs that prioritize clarity, usability, and emotional impact
We are a women-owned, AI‑powered marketing and branding agency specializing in health, medtech and wellness with a passion for improving people’s lives.
By blending decades of consumer and healthcare marketing expertise with purpose-built AI, we deliver smarter, faster, and more strategic outcomes while staying true to what makes brands human and meaningful.
TESTIMONIALS
“Blah, blah, blah…[client testimonial]”
Bridget Duffy