Where
WISDOM MEETS
AGILITY
Decades of brand-building experience-applied with the speed and agility modern marketing requires.
Creativity with ROI. Intelligence with heart.
Driven by ROI. Fueled by creativity. Fluent in AI. Grounded in what consumers and patients truly need.
Built for leaner teams and faster cycles.
We plug in as your fractional marketing team bringing senior marketing, program, and GTM expertise to accelerate growth.
Memorable brands are built on emotional precision, not operational velocity.
Our proprietary JourneyIQ™ approach is woven into every engagement — helping us move faster, stay smarter, and see the full picture from insight to execution.
We help consumer health and wellness
brands.
We help growth-minded unlock human potential. brands.
We help non-profits and mission-driven companies.
We help incubators and investors.
We help health and wellness brands launch and scale programs that clearly communicate value to physicians, patients, payers, employers, and investors.
We partner with companies in education, wellbeing, and human performance to bring new ideas to life — building relevance, loyalty, and measurable growth in markets that improve how people live and learn.
We help non-profits and mission-driven companies evolve their value proposition and brand experience in ways that deeply connect with the people they serve.
We help incubators and investors drive growth for their portfolio members and companies by astutely navigating the complexities of healthcare and consumer adoption.
Our Services
Fractional Growth Leadership
Your senior marketing partner—without full-time overhead. We embed alongside your team to guide strategy, oversee execution, and ensure every initiative ladders up to growth.
- Ongoing strategic counsel and leadership alignment
- Marketing team coaching and oversight
- Agency + partner coordination
- Measurement, reporting, and ROI accountability
- Scalable resourcing for changing needs
- Integration of AI tools to enhance team productivity
Program + Campaign Acceleration
For brands with active programs or campaigns that need fresh momentum or oversight, we identify performance gaps, optimize efficiency, and guide omnichannel execution to scale engagement and ROI.
- Funnel and performance optimization
- Omnichannel campaign strategy + orchestration
- Brand health and performance tracking
- Content creation and messaging refreshes
- Retention and loyalty program development
Launch Support
For companies preparing to launch or relaunch a product, program, or initiative, we help teams move from strategy to traction — aligning go-to-market plans, creative execution, and measurement for maximum impact.
- Go-to-market strategy and launch roadmapping
- Messaging and creative brief development
- Regulatory and claims strategy alignment
- Sales and investor storytelling tools
- Website, campaign, and content activation
Brand + Audience Alignment
For organizations evolving their story, expanding audiences, or entering new markets, we translate complex ideas into clarity — refining positioning, messaging, and audience strategy to strengthen connection and conversion.
- Positioning and value proposition refinement
- Audience segmentation + journey mapping
- Creative + sales enablement materials
- Launch toolkits and content frameworks
- Brand personality + message hierarchy alignment
Wheel+Dow partners with health, wellness, and education organizations to accelerate growth and execution with senior marketing leadership.
We blend decades of experience across consumer and healthcare brands to help teams sharpen strategy, scale programs, and deliver measurable results.
TESTIMONIALS
“Blah, blah, blah…[client testimonial]”
Bridget Duffy