UROLIFT® SYSTEM
Driving national awareness of a procedure to significantly improve men’s lives
Situation
Teleflex Interventional Urology was ready to launch a national TV and digital ad campaign to increase patient awareness and urologist consultations for the UroLift System. A successful regional paid search pilot demonstrated strong consumer interest in finding UroLift-trained physicians. With broad Medicare and commercial coverage in place and a fully trained nationwide salesforce, the brand was primed for expansion.
Solution
- Business Case/ROI Analysis
- Omnichannel GTM Strategy
- TV Campaign
- Paid Search Advertising
- Social Marketing
- Content Strategy
- Digital Analytics
- Collateral Development
- Campaign Performance
MEETING CONSUMERS WHERE THEY ARE
A national omnichannel campaign was launched to build patient awareness and consideration with targeted tactics across the marketing funnel. This included a national TV ad campaign, paid search, and social media ads. Email nurture campaign and blog articles helped build consumer loyalty by keeping UroLift top-of-mind through consistent engagement. They provide personalized, valuable content that addresses consumer needs, fostering trust and positioning the brand as a reliable resource.
EMAIL CAMPAIGN
BLOG
RESULTS
Within 1 year post-launch, the national campaign had achieved impressive results, surpassing all targets.
Campaign impressions
among men 45+
Total campaign
impressions
Increase in aided brand
awareness