MyPurMist®
Helping allergy, cold, and flu sufferers breathe easier, naturally
Situation
A healthcare start-up aimed to disrupt a Vicks-dominated market with MyPurMist, the only handheld steam inhaler with a HEPA filter to deliver ultrapure, germ-free steam. They wished to quickly rapidly secure retail placement in pharmacy, mass, and club, drive consumer awareness, and differentiate the brand based on their innovative steam technology.
Solution
- Customer Experience
- Value Proposition & Positioning
- Positioning & Messaging
- Audience Segmentation + Targeting
- Website Development
- Paid Search Advertising
- Social Marketing
- Digital Analytics
- Collateral Development
- Campaign Performance
PREMIUM RETAIL PACKAGING
Premium retail packaging served as an effective in-store “billboard” touting the product’s innovative features including instant steam technology and self cleaning. Packaging was optimized to fit pharmacy, mass, and club channel planograms and priced to offer attractive profit margins to retailers.
BUILDING CREDIBILITY THROUGH TESTIMONIALS
We featured consumer, physician, and celebrity testimonials on MyPurMist’s website, social media, and marketing materials to showcase the product’s benefits in action and to establish legitimacy. Well-known celebrity endorsements attracted widespread attention and boosted brand recognition across multiple media channels.
CELEBRITY TESTIMONIAL
Ariana Grande
PATIENT TESTIMONIAL
PHYSICIAN TESTIMONIAL
