ARMOR ALL® DETAILER’S ADVANTAGE
Building loyalty among discerning car enthusiasts
Situation
Armor All, a trusted name in car care for decades, faced the challenge of evolving in a competitive market dominated by premium brands. While known for reliability, the brand needed a refresh to capture discerning car enthusiasts who demand superior performance from their products.
Solution
- Competitive Benchmarking
- Research & Analytics
- Customer Experience
- Positioning & Messaging
- Integrated Marketing
- Promotional Marketing
- Brand Activations
- Retail Environments
INNOVATING THE PRODUCT AND PACKAGING
The Detailer’s Advantage line featured advanced formulations and professional-grade results, elevating its appeal to serious detailers. Sleek packaging touting key benefits of longer lasting shine and durability reinforced its premium positioning.
SPONSORSHIPS ENHANCE BRAND PERCEPTIONS
Armor All aligned with high-performance racing to enhance its reputation as a trusted, high-quality car care brand. Sponsorships provided exposure to a large audience at races, on TV broadcasts, and through social media coverage.
