SERVICES
JourneyIQ™
Where data and customer journey intersect.
At Wheel+Dow, we craft branding and marketing solutions that uniquely blend STRATEGY, CREATIVITY, CONSUMER FOCUS, AND DATA-DRIVEN INSIGHTS—an approach we call JourneyIQ™.
JourneyIQ starts by mapping and decoding the customer journeys of each client’s relevant audiences, ranging from consumers and patients to healthcare providers, employers, med device and life sciences innovators, retail buyers, and many more. We then mix in market research, proprietary data analytics, creativity, and decades of experience and insights to deliver differentiated strategies, brilliant creative, unique brand experiences, and measurable outcomes.
OUR CAPABILITIES
We reimagine
new heights for
our clients.
And then we
execute flawlessly.
Business Strategy + Design
- Growth + White Space Strategy
- Economic + Financial Modeling
- Business Case/ROI Analysis
- Competitive Benchmarking
- Innovation Strategy
Brand Strategy
- Brand Audit
- Patient/Customer Experience
- Research + Analytics
- Value Proposition + Positioning
- Audience Segmentation + Targeting
- Customer Journey Mapping
- Positioning + Messaging
- Brand Reputation
- Brand Architecture
Marketing Strategy
- Omnichannel GTM Strategy
- Short/Long-Term Marketing Planning
- Integrated Marketing
- Content Strategy
- KOL/KOI Identification + Strategy
- Sales Funnel Optimization
- Sales + Investor Strategy
Creative + Experience
- Creative Strategy
- Brand Identity Design + Systems
- Experience Design
- Integrated Campaigns
- Copywriting
- Sales/Investor Pitch Design
- Brand Activations
- Branded/Retail Environments
Website
- Website Strategy
- Website UI/UX
- Web/App Design + Development
- Digital Analytics
- Web Hosting + Maintenance
Marketing + Activation
- Omnichannel Marketing
- Social Marketing
- Performance Marketing
- Content Marketing
- Experiential Marketing
- Display Advertising
- Collateral Development
- Program Development (Customer, Sales, Employee)
- Sales Materials
- Investor Pitch Decks
Measurement + Optimization
- Performance + Data Strategy
- Data Analytics
(Website, Social, Search, Paid Advertising, Content) - Campaign Performance
(ROI, CPA, A/B Testing, Reach) - Marketing Funnel Metrics
(Lead Gen, Pipeline Value, Conversion) - Brand Health Tracking
(Brand Affinity, Brand Reputation, Social Listening)