EDISON NATION MEDICAL

EDISON NATION MEDICAL

Turning promising ideas into life-changing health interventions 

Situation

Armed with $5 million in seed funding from Carolinas Healthcare System (now Atrium Health), our client, a leading medical device incubator, set out to uncover and commercialize exceptional health inventions from physicians, nurses, technicians, and patients from around the world. Partnerships with Amazon, Rite-Aid, Medtronic, Medline, Masimo, Stryker, Hill-Rom, Covidien, and others fueled the growth of the customer database to 100K+ names, allowing our client to gather 5000+ invention submissions and successfully license multiple inventions within 4 years.

Solution

  • Value Proposition, Visual Brand Identity, and Messaging
  • Customer Journey Mapping
  • GTM Strategy
  • Lead Gen Strategy
  • Website and Collateral Development
  • Strategic Partnerships
  • Content Marketing
  • SEO/SEM, Digital Marketing
  • Data Analytics and Campaign Optimization

CREATING EMOTIONAL RELEVANCE 

Visual brand identity was designed to resonate with multiple diverse constituents — physicians, nurses, patients, and caregivers. By balancing clinical credibility with human warmth, we refined the design elements, from color and typography to imagery and layout, creating a brand that felt both authoritative and approachable. Messaging was unified across channels, enhancing brand recognition and strengthening emotional connection at every touchpoint. 

THE POWER OF STRATEGIC PARTNERSHIPS

We leveraged strategic partnerships to elevate brand awareness, enhance credibility, and attract new customers. By securing collaborations with industry leaders—including Amazon, Covidien, Masimo, Rite Aid, Stryker, Hill-Rom, and more—we positioned the brand alongside trusted names, instantly boosting recognition and market influence. These partnerships not only expanded brand reach but also reinforced their reputation as an innovative leader in healthcare innovation. 

VALUABLE CONTENT DRIVES LEAD GEN

A high-impact white paper was written, designed and published to capture the attention of medical inventors and drive them to learn more. By combining authoritative insights with compelling storytelling, we crafted content that was both educational and engaging—positioning our client as a valuable resource in the medical innovation space. The white paper served as a powerful lead-generation tool, sparking interest, establishing credibility, and seamlessly guiding inventors to the website for deeper engagement.

RESULTS

Within 4 years of launching Edison Nation Medical, we delivered impressive, life-impacting results. 

0 +

New names added to
customer database

0 +

Healthcare invention
ideas submitted

0

Successfully licensed
healthcare inventions