TRUEPATH
Providing holistic support and care to cancer patients and their loved ones
Situation
TruePath was created to bridge the gap between cancer patients, caregivers, and the personalized support they ideally need throughout a cancer journey. Recognizing that every patient’s experience is unique, TruePath was designed as a highly consumer-centric, AI-driven digital health platform that delivers tailored holistic healing guidance based on each patient’s personal health needs. By integrating evidence-based resources with real-time insights across 14 dimensions of wellness, TruePath empowered individuals to navigate their care with greater confidence, improving health outcomes while helping to reduce overall healthcare costs.
Solution
- Business Vision + Strategy
- Online Platform Design + UI/UX
- Value Proposition, Visual Brand Identity, and Messaging
- Customer Journey Mapping
- GTM Strategy
- Patient and HCP Collateral
- Medical Education
- SEO/SEM, Digital Marketing
- Partnerships
- Data Analytics, ROI Analysis, and Campaign Optimization
- Fundraising
TruePath Website
Investor Pitch Decks
