POND’S® PREVENT & CORRECT
From trusted classic to cutting edge: reinventing a cold cream icon
Situation
For decades, POND’S was synonymous with the iconic cold cream generations of women, including many grandmothers, swore by for gentle cleansing and hydration. While this legacy of trust was a strength, it also created the perception that POND’S was a product of the past rather than a leader in modern skincare. To stay relevant in an ever-evolving beauty industry, the brand needed to redefine itself by moving beyond its classic image to become a cutting-edge player in the anti-aging skincare category.
Solution
- Customer Experience
- Positioning & Messaging
- TV & Print Campaign Development
- Collateral Development
- Sales Materials
- Campaign Performance
REVOLUTIONARY PACKAGING DESIGN
Innovative package was created to combine 2 skin care solutions into one: SPF cream for sun protection and alpha hydroxy infused cream for repairing sun damage.
LAUNCHING AN ICONIC SKIN CARE INSTITUTE
The Pond’s Institute was created to showcase the brand’s commitment to cutting-edge skincare science and anti-aging innovation.
