At Wheel+Dow, we didn’t just adopt AI. We made it a cornerstone of how we deliver smarter, faster, and more strategic outcomes for consumer health and wellness brands.

Over the past year, we’ve stress-tested more than 50 AI platforms, investing hundreds of hours to identify, compare, and combine the best of them. The result is our proprietary BrandIQ Method™: a system that fuses human insight and decades of marketing expertise with purpose-built AI workflows to accelerate clarity, elevate creative thinking, and drive smarter brand decisions. While others treat AI as a helper, we treat it like a strategist - one that never sleeps, spots patterns instantly, and helps us move with the kind of speed and precision today’s market demands.

How We Use AI to Help Brands Lead, Not Follow

• Smarter Segmentation: AI helps us build audience personas from real behavioral data. Then it predicts how people will act, not just how they think.
• Generative Engine Optimization (GEO): We optimize for AI-first search so our clients appear when customers ask tools like ChatGPT or Claude for health solutions.
• Hyper-Custom Messaging: We scale emotional, functional, and clinical messaging across multiple audience segments, testing in real time to improve performance.
• Predictive Campaigns: We don’t just measure results. We use AI to anticipate and improve them before media spend is wasted.
• White Space Discovery: We scan competitive landscapes rapidly, and then infuse our own business growth expertise to uncover brand positioning opportunities for clients before competitors even realize they exist.

Case In Point: Real Results, Real Fast

A client came to us needing a fast and strategic brand re-launch. Using BrandIQ, we completed a full reset including competitive analysis, persona development, new messaging frameworks, new visual brand identity, and new website and Amazon Store relaunch—all within just six weeks. Our client launched with a differentiated position that resonated immediately while others were still planning their research.

Why It Matters

AI won’t replace agencies, but it will replace those that don’t know how to use it effectively. At Wheel+Dow, we believe the future of branding isn’t just about creativity or technology—it’s about the careful orchestration of both.

That’s why we use AI to elevate our creative thinking, rather than replace it, pairing strategic precision with human resonance.

It’s how we build brands that don’t just make noise, but make meaning.

Curious what our AI-powered BrandIQ Method™ can do for your brand? We’re working with a select group of brands ready to move faster, think smarter, and combine strategy and soul to turn insight into momentum. If that sounds like you, let’s talk.

wheeldow.com