FAIRFAX EGGBANK
BRINGING EGG DONORS AND FAMILIES TOGETHER
The Situation
For over 30 years, FairFax Eggbank has been one of the largest and most successful egg banks in the United States. However, with growing competition and three distinct audiences to target(donors, recipients and clinics), they were looking for a strategic partner to help improve customer acquisition and develop an engagement strategy.
What we did:
Brand Strategy
Brand Messaging
Brand Identity
Creative Advertising Campaigns
Customer Success Stories
Architecting A New Sales Funnel
We combined the separate egg donor and the egg recipient sites under one brand instead of two. We identified the major drop off points, and developed an integrated website with donor application, donor database and custom CRM and ERP backend.
